We grow potential.
You go ahead and shape it.

With smart investments, and the endless possibilities they bring, you are free to enjoy the richness of life. Because how you spend it matters.

BlueAlpha is an award winning Investment Management firm with an enviable, decade-long investment track record.

In any market, true alpha generation is rare, but as specialised local and global asset managers, we are proud to have delivered it consistently.

We ensure that you, and those who come after you, have the freedom to savour all you have built, and watch it grow.

We’ve watched the markets for decades, and we’ve seen enough to know that wealth – true wealth - is not only about increasing what you have accumulated over the years. It’s about thriving in the moments in between, too.

Experience counts.
Performance matters.

Established in 2003 BlueAlpha, is an award winning asset management firm that specialises in South African and global equity investments, catering to both institutional and individual investors.